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For more than 125 years, Johnson & Johnson has been proud to advocate for, elevate, and empower the nursing profession, as we know that nurses are the backbone of health care.

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A career in nursing is one of the most exciting and rewarding occupations. Nurses provide vital hands-on patient care, but that’s not all they do. They are leaders, innovators, educators, change makers helping improve access to care.

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When new ideas can save lives, nurse innovators need support to move from bedside to boardroom. Their firsthand experience helps them identify patient needs and shape the future of healthcare, as seen in stories from leaders inspiring the next generation.

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    1. Nursing/
    2. SEE YOU NOW podcast/
    3. Insight 16: The birth of empowerment
    Female nurse holding a newborn baby

    Insight 16: The birth of empowerment

    In this SEE YOU NOW Insight, nurse-midwife Ruth Watson Lubic, who opened the nation’s first freestanding birth center in 1975, reflects on the movement that grew from one center in New York City to more than 350 across the country, and the transformational power of centering families in childbirth.

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    Pioneer, MacArthur Fellow, and nurse-midwife Ruth Watson Lubic, EdD, RN, CNM, FAAN, FACNM opened the nation’s first freestanding birth center in 1975, challenging a system where women often had little voice in their own maternity care. In this SEE YOU NOW Insight, she reflects on the movement that grew from one center in New York City to more than 350 across the country, and the transformational power of centering families in childbirth.

    And this young woman, when she was asked what she thought about the care that was given, she said, you know, if you’ve given birth, then you’ve given life. And if you’ve given life, you can do anything.
    Ruth Watson Lubic, EdD, RN, CNM, FAAN, FACNM

    To listen to this Insight clip’s full episode visit SEE YOU NOW Podcast Episode 6: Empowering Childbirth at Apple, Spotify, or YouTube or at your favorite streaming platform.

    About SEE YOU NOW Insights

    Each week with our SEE YOU NOW Insights, we’re bringing you short, powerful moments from our archive of conversations with nurses and nurse allies. People who are reimagining and reshaping healthcare every day. These bite-sized episodes feature sparks of innovation, bold ideas, breakthrough discoveries, and reflections that stay with us.