See You Now Podcast

BONUS: Designing the SEE YOU NOW Identity

January 27, 2020


Three words. Nine letters. A lot of meaning. Designer of the SEE YOU NOW logo Bonnie Siegler, who was voted one of the fifty most influential designers working today by Graphic Design USA and founder of the award-winning design studio Eight and a Half, sits down with Shawna Butler to share the story behind the SEE YOU NOW visual identity. From pushing the limits of the typical square podcast logo to creating a minimalistic eye chart design to convey a new way of seeing nurses in 2020, Bonnie shares interesting insight into communicating a big message in a small space to stand out.
Interested in learning more?

Featured in this episode –
Bonnie Siegler

Additional resources and background information –

“Signs of Resistance: A Visual History of Protest in America,” by Bonnie Siegler,

“Dear Client: This Book Will Teach You How to Get What You Want from Creative People,” by Bonnie Siegler,

Have questions for the SEE YOU NOW team? Feedback? Future episode ideas? Contact us at

On a daily basis, we trust nurses with billions of dollars of equipment, critical procedures, and our most important assets: the people we love. But they’re doing so much more behind the scenes.
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Group of smiling nurses in scrubs holding folders
Group of smiling nurses in scrubs holding folders
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