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New J&J Nursing Website Designed to Optimize Nurses’ Professional Paths

New J&J Nursing Website Designed to Optimize Nurses’ Professional Paths

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At Johnson & Johnson, we believe that nurses are the backbone of our healthcare system, and our critical partners on the front lines of care. Nurse-led innovation has resulted in important healthcare advancements throughout history – and Johnson & Johnson is committed to helping nurses continue addressing patient needs through resources and opportunities like the J&J Nurses Innovate QuickFire Challenge.

That's why we've launched a new nursing website, where current and future nurses can learn more about a variety of nursing specialties directly from other nurses, find resources on different nursing degrees, identify opportunities for continued growth throughout a nursing career, and read a dynamic collection of nursing stories that elevate the power of innovation, diversity, and mentorship in the profession. This new website uniquely provides a one-stop shop for nurses to find resources to help inform and inspire their careers in healthcare.

In addition to bi-monthly Johnson & Johnson Notes on Nursing content, nursing.jnj.com provides a variety of features aimed at helping individuals invested in the nursing profession find inspiration and guidance as they plan their careers. Featured sections include a “Get Inspired” area, which highlights advice from experienced nurses – like Victoria, a medical-surgical telemetry nurse, or Thomas, a nurse anesthetist – in different fields and details what typical work shifts look like in each specialty; a “Why Specialize” tab that provides more information on specialization options and steps required for each, as well as a quiz to determine which specialty is right for you; and finally, a heat map identifying job opportunities in different states, and average wage ranges for registered nurses throughout the country.

Because each nursing career is unique, the Johnson & Johnson Nursing website experience can be highly personalized, allowing users to create a login and save favorite resources and information for later use. Many featured sections create a personalized experience and customized path based on user input, whether their focus is finding a new specialty, learning more about financial aid, exploring continuing education, or learning the first steps to take to become a nurse.

As part of the evolved direction for our Johnson & Johnson Nursing advocacy strategy, the new nursing website is connected to the Johnson & Johnson “To Change Health Together” website, which is dedicated to fulfilling our commitment to changing human health, and gives people a way to join us on that journey. Through key features – such as Donate A Photo, CaringCrowd®, and Wisdom by Kids – the website works to raise awareness of and provide aid to communities and causes around the world.

Supporting nurses has been at the heart of Johnson & Johnson dating back to 1897, from employment to platforms, partnerships, training, and scholarships. Through a new and improved website experience aimed at providing the latest resources to educate and encourage nurses everywhere, Johnson & Johnson continues to work toward empowering and enhancing the image of nurses as critical drivers of better health outcomes.

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